A New Design for Retail Success

Good design drives success in today’s cutthroat retail world. It’s not just about making products look good. Design should improve every aspect of the customer experience—from your store layout and product arrangement to the way you talk to customers. Get it right, and you earn trust while keeping customers coming back. Here’s how we did it with our Excelsior Essentials line, and what you can learn from our journey.

We took a closer look at our design when we realized the blue and white bags we used for our Dishwasher Essentials were not doing their job. They didn’t fit properly, and that gave us a big opportunity to make some changes. Beyond revamping the aesthetics, we eliminated the redundant outer box on our 1L laundry detergent, whose only purpose was to show whether the product was fresh scent or unscented. The final result? A sleek black and green bag with a window and pockets – it looks good for the customer, helps warehouse staff easily identify the product, and keeps everything in place during shipping. This simple shift had a ripple effect, making stock management easier and giving the product a more premium feel!

What we’re learning from this process is that design isn’t a one-off project; it’s a continuous process! When looking at a customer’s journey to purchasing, you could very well see the retail space as being designed to sell. You can place products to strategically catch your customer’s eyes or put products in the customers path to help the salesperson bring up the sale at the right time. With these lessons, we’re able to better serve our retailers in helping them merchandise and sell more effectively.