A New Design for Retail Success

 

A New Design for Retail Success

Good design drives success in today’s cutthroat retail world. It’s not just about making products look good. Design should improve every aspect of the customer experience—from your store layout and product arrangement to the way you talk to customers. Get it right, and you earn trust while keeping customers coming back. Here’s how we did it with our Excelsior Essentials line, and what you can learn from our journey.

We took a closer look at our design when we realized the blue and white bags we used for our Dishwasher Essentials were not doing their job. They didn’t fit properly, and that gave us a big opportunity to make some changes. Beyond revamping the aesthetics, we eliminated the redundant outer box on our 1L laundry detergent, whose only purpose was to show whether the product was fresh scent or unscented. The final result? A sleek black and green bag with a window and pockets – it looks good for the customer, helps warehouse staff easily identify the product, and keeps everything in place during shipping. This simple shift had a ripple effect, making stock management easier and giving the product a more premium feel!

What we’re learning from this process is that design isn’t a one-off project; it’s a continuous process! When looking at a customer’s journey to purchasing, you could very well see the retail space as being designed to sell. You can place products to strategically catch your customer’s eyes or put products in the customers path to help the salesperson bring up the sale at the right time. With these lessons, we’re able to better serve our retailers in helping them merchandise and sell more effectively.

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PHOENIXAMDOffice
41 Butler Court Bowmanville,
ON CANADA L1C 4P8
GET IN TOUCHPhoenixAMD Social Links
You can follow us on social media
CAREERSCareers on PhoenixAMD
Check this out for career opportunities
DEVICESOur App
You can get more services using our app
https://phoenixamd.com/wp-content/uploads/2020/06/appLogo.jpg

Copyright by PhoenixAMD International Inc. All rights reserved.

Copyright by PhoenixAMD International Inc. All rights reserved.

It is always best to position your mattress protector so that the zipper pullers starting position is at the foot of the bed. Headboards or night tables might obstruct the proper movement needed while attaching the topper and protector together.

To use simply remove the Invincible® from its packaging, and ensure that the four corners of the protector are secured under each of the four corners of your mattress.

Washing Instructions

Please be sure to follow the instructions below for washing your Excelsior® Mattress Protector /Excelsior® Topper. Failure to follow proper washing instructions can lead to damage to the product and void your warranty.

Machine wash in lukewarm water gentle cycle. Do not use chlorine bleach. Tumble dry at low temperature. Do not iron. Do not dry clean.

It is always best to position your mattress protector so that the zipper pullers starting position is at the foot of the bed. Headboards or night tables might obstruct the proper movement needed while attaching the topper and protector together.

Excelsior® Mattress Toppers are best used with the Excelsior® Invincible® Mattress Protector. To use simply remove the Invincible® from its packaging, and ensure that the four corners of the protector are secured under each of the four corners of your mattress.

Once your Excelsior® Invincible® Protector is secure, lay your preferred topper on the protector. Be sure that the quilted fabric is facing up, and the zipper pullers starting position is at the foot of the bed. Secure the topper to the mattress by zipping the topper to the mattress protector from the foot of the bed to the top.

If you are not using the Excelsior® Invincible® Protector you can secure your topper to the mattress using the elastics located at each of the four corners of the product. Be sure that the quilted fabric is facing up, and the zipper pullers starting position is at the foot of the bed.

Washing Instructions

Please be sure to follow the instructions below for washing your Excelsior® Mattress Protector /Excelsior® Topper. Failure to follow proper washing instructions can lead to damage to the product and void your warranty.

Machine wash in lukewarm water gentle cycle. Do not use chlorine bleach. Tumble dry at low temperature. Do not iron. Do not dry clean.

Read all directions entirely before proceeding. Prior to use, test for colourfastness on a small, unseen area of the leather requiring the removal of a stain. Should signs of change in colour or appearance develop, discontinue use of this product.

Directions:

  • Shake well prior to use
  • Apply a generous amount of the product onto a sponge or directly onto the surface to be cleaned.
  • Using the sponge spread the product evenly over the entire surface.
  • Wipe off the excess residue using a clean soft cloth and buff dry.
  • Allow time to properly dry.

Read all directions entirely before proceeding. Prior to use, test for colourfastness on a small, unseen area of the fabric requiring removal of a stain. Should signs of change in colour or appearance develop, discontinue use of this product.

Directions: Step #1:

Do not spray directly onto the stain. From Approximately 6’’, spray a small amount (do not soak) of the Stain Remover onto a clean sponge. Squeeze the sponge several times to create foam.

Using a gentle rubbing motion, apply the foam with the sponge to the stained area.

Continue with a gentle circular motion until the stain is removed. This should take no more than 30 seconds. Do not soak stains or material.

Blot out all excess cleaning solutions using a clean, soft, white cloth.

Feather out from the stained area as much as possible while performing the blotting action.

Always rotate the cloth to a clean area while absorbing the excess solution. This will prevent the stain that is absorbed into the clean cloth from being re-applied to the fabric.

Step #2:

Using a fresh white cloth, gently pat the stained area as dry as possible. Pay attention to the far edges of the applied cleaning solution on the fabric. This action will blend the newly cleaned area into the dry areas of the fabric.

Allow drying completely for 24 hours. Gently raise the nap of the fabric back to its original look and feel.

Make sure that the washing machine is empty.

  1. Pour a small amount (2ml) of Excelsior Machine Cleaner & Deodorizer onto a clean cloth or sponge. Use this to wipe the rubber seal around the door of the HE washing Machine, removing all visible residue. Follow with a fresh clean damp cloth or sponge to then remove all Excelsior Machine Cleaner & Deodorizer from the Rubber seal. Wait one minute for the rubber seal to dry. Place the used cloth or sponge into a hamper to be cleaned with your next wash.
  2. Once a month. (or whenever odours or residues are noticed) Place 1 capful (approx. 50 Ml) of product into the washing machine detergent drawer (front loader) or directly into the drum (top loader) close the door/ lid of the washing machine and set the machine to “normal cycle-hot water” allow the entire cycle to run and fully rinse. If your washer has a clean cycle then please follow the manufacturer’s directions for this cycle. For very stubborn odours & residues or for HE washing machines that are being cleaned for the very first time, you may want to repeat the procedure a second time.

Apply 2 sprays directly onto the stain and surrounding area. For maximum results spray the stain both outside and underneath on the inside of the garment. Allow the stain remover to work and soak into the stain for up to 5 minutes. Place into the regular wash with detergent; for best results use our Excelsior® HE Laundry Detergent.

Place the dishware to be treated in your sink. Aim the sprayer at the item to be cleaned, when spraying makes sure to completely cover the stained area. Place sprayed dishware into your dishwasher and wash

Open your auto dishwasher rinse aid dispenser & fill with Excelsior “Rinse Aid”. Do not overfill (if this should occur wipe off any overflow). Refill monthly or sooner if used more than once a day.

Rinse dishes prior to placing them into your dishwasher. Open your auto dishwasher soap dispenser & fill with 4 to 5 pumps (15ml) of the enzyme-based Excelsior detergent. Close dispenser and proceed as normal. For heavier loads, you may use more detergent.

Excelsior HE Dishwasher Pods

Ingredients: Sodium carbonate, sodium citrate, sodium carbonate peroxide, trisodium dicarboxymethyl alaninate, , PEG/PPG/propylheptyl ether, sodium silicate, sodium chloride, sodium acrylic acid/MA copolymer, polyalkylene glycol, polyvinyl alcohol polymer, protease enzyme, amylase enzyme,  fragrance, colorant.   Contains fragrance allergen.